Wipro GE Healthcare has launched the GE Shop, a B2B eCommerce platform in India that allows medical equipment to be ordered online. This initiative aligns with GE’s goal of democratizing access and unlocking better value in India’s healthcare systems, as well as its commitment to enhancing hospital operational efficiency.
The platform, which was first offered in the United States by GE Healthcare, is meant to give a broad reach and an unparalleled customer experience.
Through the GE Shop, Wipro GE Healthcare seeks to target the underserved tier II and III markets in India. The purchasing of MedTech goods demands significant research and product understanding.
The next-generation approach is intended to give open and accurate information while addressing the fundamental concerns confronting healthcare providers. The launch is an expansion of GE Healthcare’s online service delivery enterprise Service Shop, a one-of-a-kind e-commerce facility for ordering authentic parts and accessories as well as creating or renewing service contracts online.
The platform now provides popular pre-configured items, making it easy for clients to select the variety. Healthcare practitioners can personalize the goods and add-on accessories to meet their specific requirements.
