The popularity of digital wearables like the Apple Watch, Fitbit, and smart rings has increased since 2021. They represent the trendy side of preventative healthcare.
We examined this in “Connected Wellness: What’s Next In The Connected Economy,” a paper based on research funded by CareCredit. We conducted a study of more than 3,200 U.S. consumers to learn about their use of digital technology in order to prevent health issues.
The popularity of digital wearables like the Apple Watch, Fitbit, and smart rings has increased since 2021. They represent the trendy side of preventative healthcare.
We investigated this in “Connected Wellness: What’s Next In The Connected Economy,” a paper with research supported by CareCredit.
We conducted a survey of more than 3,200 US consumers to learn about their efforts to avoid health issues, with a focus on the use of digital technology.
We found that 10 million additional Americans began using websites and wearables just nine months before August 2022, which led us to the conclusion that 148 million Americans, or over 44% of the entire U.S. population, are currently utilizing some kind of preventative digital healthcare technology.
According to the study, 31% of customers reported using websites or apps in August, “up 32% from November 2021,” with COVID-19 likely having a part in the fairly rapid rise in healthcare wearables and web tools.
This is by far the preventative health-related activity that has had the greatest growth.
Even though 75% of the most connected consumers claim to have used at least one in August, it’s fascinating to note that they mostly use physical healthcare applications. Compare that to November 2021, when 75% of integrated tech consumers wore wearables but just 45% of them utilized applications linked to mental health.
This “demonstrates the broad and rapidly expanding demand among integrated tech clients for various preventative healthcare products,” the paper claims.
