Consumers can essentially take their health into their own hand’s thanks to health-monitoring technologies. In October 2022, 97 million US consumers used a health monitoring device, but 37 million used these technologies on a daily basis.
“Connected Wellness: Tracking the Rise of Health-Tracking Technology” investigates who uses health trackers and how frequently they do so. We questioned 2,668 U.S. consumers in a census-balanced sample to find out which health-tracking devices and applications have won their hearts.
Because of health-monitoring technologies, consumers may essentially take their health into their own hands. In October 2022, 97 million US consumers used some type of health monitoring gadget, but 37 million used these technologies every day.
“Connected Wellness: Tracking the Rise of Health-Tracking Technology” investigates who uses health trackers and how frequently they do so. We questioned 2,668 U.S. consumers in a census-balanced sample to find out which health-tracking devices and applications have won their hearts.
Even among early adopters, few people use health-related products on a daily basis. Only 18% of all consumers regularly use wearable technology, and only 14% utilize health-tracking apps and websites on a daily basis.
This is just the start of a much bigger story about how health and wellness tracking technology is changing customers’ attitudes toward their health and fitness. To learn more, download the study.
