Better self-care on our part is important for our physical, emotional, and financial well-being. The trend for preventative care is also a component of the linked economy of devices and data, and as such, it offers several advantages for the consumer-patient following COVID.
In the research “Connected Wellness: What’s Next In The Connected Economy,” which we conducted in polled more than 3,200 customers, we studied this to better understand the technological trends driving the growth in preventative care.
The study’s most notable findings included the fact that “148 million consumers of all ages, incomes and educational backgrounds engaged in some type of preventative healthcare activity, whether it was using a guided meditation app or tracking vitals on a fitness tracker,” according to its findings.
Consumers are proactively addressing health concerns through digital means, including wellness applications like guided meditation and mood enhancers influenced by cognitive behavioral therapy.
With their numbers continually increasing since November 2021, when 53% of consumers engaged in some kind of preventative healthcare activity, millennials and Gen Z consumers are leading the pack when it comes to preventative care, as may be expected.
This percentage increased over the following months, reaching 57% of customers who engaged in some kind of preventative healthcare activity online in August.
With 87% of integrated-tech users using at least one wearable device that month, wearables like Apple Watches and smart rings, which can be used to measure and store activity and vitals information, are the primary method of preventative healthcare.
The least amount of mental healthcare applications are used by integrated tech users, yet 75% of them still say they used at least one in August. When compared to November 2021, just 45% of connected customers reported using mental health-related applications, while 75% of them reported using wearables.
